John Elefante was hired by Pamplin Records in 1998, working with his brother Dino to generate artist development. This period saw the release of an astounding 32 albums with Elefante at the helm, most of which feature him as arranger and performer, as well.

The styles ranged from rock to gospel; pop to metal.

In 1999, Elefante released his most popular solo effort, Defying Gravity (1999). It spawned several hit singles and mainstream music videos.